Beu
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Meet Bailey. The assistant who actually works here.

Ask about your takings, your diary or your clients and get a straight answer. Bailey does the legwork, runs your front desk, and nothing reaches a client until you say so.

–Straight answers from your own takings, diary and clients
–Drafts texts, bookings, time off and loyalty cards, then waits for your tap
–Answers clients on your booking page and your phone, day and night
–Switch from Fresha, Booksy or a spreadsheet in minutes, with a 72-hour undo
Bailey
Ready when you are
Morning. Tell me what needs doing and I’ll do the legwork. Nothing reaches a client until you say so.
Ask Bailey, or tell it what to do…
Meet Bailey

Take a seat in the style chair

Bailey lives in your Beu, and you decide how he looks. Go on, give him a new look.

TAKE A SEAT.
The same Bailey as in the app, in 3D. Drag to turn the chair
Twelve cuts, with solid colour, highlights, balayage or dipped tips
Make-up, nails, a tee in your colour, and tattoos from the flash sheet
Owners, self-employed stylists and employed staff each get their own Bailey, scoped to what’s theirs
Morning, Charlie.
Tell me what needs doing and I’ll do the legwork. Nothing reaches a client until you say so.
Ready when you areSoul Warm and chatty
Ask Bailey, or tell it what to do…
You approve anything clients seeCosts shown before you say yes
Your Bailey home

Everything waiting on you, in one calm column

Needs you comes first: approvals Bailey can’t go on without, then the clients waiting on a reply
I noticed: what Bailey spotted in your own data, with the next step ready
On the go: drafts, automations and goals in progress, with how each goal is tracking
Ask in your own words, or pick up a conversation where you left it
Things I can take off your plate
Tap one to start. I’ll ask for anything I need.
Getting clients in
📅
Got a quiet day coming up? I’ll help fill it.
I find the gaps, pick who to ask and write the text. You see it all first.
👋
Bring back clients who’ve drifted away.
I find who’s overdue and write to them. It waits for your OK.
Your diary
🗓️
Tell me the booking. I’ll get it ready.
Say it in your own words. You save it in the diary.
🏖️
Off next week? Tell me once.
Holidays or a late start, with any clashes pointed out.
Money
📊
Ask how business is going. I’ll give you the straight answer.
Takings, what changed, and who brought it in.
Loyalty and goals
⭐
Start a loyalty card that suits your prices.
Built from what clients spend. You see it before it’s live.
🎯
Set a goal and I’ll keep you on track.
I measure where you start and check in each week.
Things I can take off your plate

Tap an idea. Bailey does the legwork.

Fill a quiet day: Bailey finds the gaps, picks who to ask and writes the text
Bring back clients who’ve drifted, or welcome every new one, drafted and switched off until you say
Tell it a booking or a day off in your own words, ready to save in the diary with clashes pointed out
Ask how business is going, start a loyalty card or set a goal Bailey checks in on each week
Where I answer
Chat on your booking page
Clients ask questions, get advice and book, any time
Answer your phone
A local number of your own. Divert your salon line to it when you’re busy or closed.
Calls are charged per minute, only while I’m answering.
Ivy & Oak
Bailey, AI assistant
Booking page
Front desk

Answers your clients, day and night

Chat on your booking page: clients ask questions, get advice and book, any time
Answer your phone on a local number of your own. Divert your salon line to it when you’re busy or closed
Quotes your real prices and free times, books people in and takes messages
Add what Beu can’t know: parking, patch tests, dogs, access. Set up in about three minutes

Calls are charged per minute, only while Bailey is answering.

Start with a soul
Tune it
How much I sayChatty
To the point
Chatty
How I greet peopleVery warm
Formal
Warm
My energyUpbeat
Calm
Fun
Emoji in chat
House rules
Hi! Have you got anything on Friday for a cut and blow dry?
You’re in luck, Sarah. Sophie has a gap on Friday at 2pm. A cut and blow dry with her is £45 and takes about an hour. Would you like me to book you in? ✂️
Example booking and figures. The real Bailey uses your prices, free times and takings.
Bailey’s soul

Sounds like your salon, not a call centre

Start with a soul: warm and chatty, fun and upbeat, polished, or quick and clear
Tune three dials: how much Bailey says, how it greets people, and its energy
House rules: first names, suggest an add-on, mention your cancellation policy, ask about first visits
Watch Bailey talk as you go, with a client, in the Bailey tab and on the phone. Try it here
Messages
Bailey’s summary
I’d start with Megan Hart, who is unhappy. Of the rest, 2 want to book and 1 asked a question.
All 4Unhappy 1Want to book 2Questions 1
MH
Megan Hart is unhappyUnhappy
“Colour came out much warmer than we agreed.”
Phone · 9:12am
Call
SJ
Sarah Jones wants to book
“Anything Friday for a cut and blow dry?”
Chat · 8:47am
Book Fri 9 Oct, 2pm
TR
Tom Reid wants to book
“Skin fade, Saturday morning if you can.”
Phone · Yesterday
Book Sat 10 Oct, 9:30am
PS
Priya Shah asked a question
“Do you do patch tests on the day?”
Chat · Yesterday
Reply
Messages

Every message comes back ready to act on

One row per person, unhappy clients first, then whoever has waited longest
Bailey’s summary tells you where to start when the list gets long
The next step is already worked out: a booking from their chat opens in the diary’s own panel, ready to save
Call, reply or mark it done, with an Undo. You can read every word of every conversation
How I work
Always waits for you
Sending any text or email. You see who it goes to and what it costs, then approve it.
Saving a booking. I open it in the diary and you save it.
Switching on an automation. That’s always your tap.
What I can do
Answer questions about your business
Write texts and emails for you to check
Draft automations, switched off until you turn them on
Get bookings and time off ready for you to save
Design a loyalty card for you to check
Set goals with you and check how they’re going
With your clients
I always say I’m an AI, first thing.
I only quote your real prices and free times.
I never take card details.
Health questions go to your team.
If I can’t help, I take a message or put the call through.
You can read every conversation.
Only your own salon. Nothing outside Beu.
How I work

Nothing goes out without your tap

Any text or email shows who it reaches and what it costs, then waits for you to approve it
Bookings and time off open in the diary for you to save. Automations are switched off until you switch them on
Bailey only says what your account lets it do, and refuses rather than guesses when the data is thin
With clients it says it’s an AI first thing, never takes card details, and sends health questions to your team
Bring your salon across
Drop exports, spreadsheets, PDFs or photos
Drop files here
Add to my salon
Nothing is added until you say so
Switch in minutes

Leaving Fresha, Booksy or a spreadsheet? Bring your book with you.

Drop in exports from Fresha, Booksy, Phorest, Salon iQ, Timely, Treatwell and more, or any spreadsheet
Snap a photo of your price list or upload a PDF menu and AI reads the services
Clients, services and products, with clients you already have matched, not duplicated
Nobody gets messaged on import, and you can undo it for 72 hours
0
Messages sent without your tap
4
Souls to start from, tuned your way
72h
To undo any import

Put Bailey to work

An assistant that knows your business, a front desk that never closes, and a switch that takes minutes.